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Financial Help Matcher

What kind of financial help actually fits you? Ranked by fit for your assets, needs, and how hands-on you want to be.

‘Get a financial advisor’ turns out to mean a dozen different products wearing one name: flat-fee planners, percentage-of-assets managers, robo-advisors, hourly coaches, tax professionals, and free help that is really a sales channel. There’s no universally right hire — it depends on what you need done, what you have, how the helper is paid, and how much you want to keep doing yourself — which is what your answers below sort out.

Learn more about this decision

The landscape The industry splits two ways at once: by what you’re buying (a one-time plan, ongoing management, a single answer, tax work) and by how the helper is paid (a fee you write a check for, a percentage quietly drawn from your accounts, commissions built into the products they recommend). The title on the business card doesn’t reliably tell you either.

How the paying works Flat and hourly fees are visible and end when the engagement does; asset percentages are small-sounding but scale with your savings and repeat every year; commissions can make free-feeling advice the most expensive kind. Compensation, more than title, predicts whose interest comes first — it’s also what the word fiduciary is about.

Why it isn’t obvious The same question can be answered by software for very little, by an hourly planner in a few sessions, or by a percentage manager forever — and which is right depends on whether you actually need investment management, or really need a plan, a habit, or a tax strategy. Many people discover the thing they were shopping for isn’t the thing they needed.

What your answers change A one-time question pulls toward hourly or flat-fee help; wanting it all handled pulls toward ongoing management; tax complexity pulls toward the tax professionals; comfort doing it yourself pulls toward cheaper tools with occasional check-ins. That’s why this page asks instead of tells.

Educational tool, not investment advice. Before hiring or moving money, read the current written scope, all-in cost, conflicts, credential or registration record, and exit terms — a title alone does not establish the duty you will receive.

Your profile

All 13 options. Add anything above to rank them for you.

Advice-only flat-fee planner

A credentialed planner who charges one fixed annual fee for full financial planning — you keep control of the accounts.

Full planning without handing over the portfolio · Planner advises; you implement and keep account control · Fixed retainer for a written scope · Written scope, capacity, and client-fit policy · Annual flat fee vs one-time and hourly planning

Fee-only fiduciary RIA (AUM)

Ongoing investment management from a registered adviser under an adviser fiduciary duty — with fees and conflicts disclosed in Form ADV.

Ongoing management for a complex portfolio · Adviser manages within agreed authority; you set goals and scope · Asset-based advisory fee plus other costs · Firm minimum, service scope, and waiver policy · AUM management vs flat-fee advice + DIY

Hourly CFP

A Certified Financial Planner who bills by time for specific questions — targeted advice without an asset-based engagement.

One bounded decision or a DIY second opinion · Planner answers; you implement the decision · Time billed; scope controls the total · Question fit, time estimate, and booking capacity · Hourly scope vs one-time comprehensive plan

One-time comprehensive plan

A comprehensive written financial plan delivered as a one-time project for a fixed fee — you implement it yourself.

A full written plan without ongoing management · Planner delivers the plan; you carry it out · Project fee tied to defined deliverables · Deliverables, follow-up, and project capacity · One-time plan vs annual flat-fee planning

Robo-advisor

Software that builds and automatically rebalances a diversified portfolio — professional-grade investing at a fraction of human cost.

Simple investing that benefits from automation · Software invests and rebalances; you fund and monitor · Advisory or subscription fee plus fund costs · Account eligibility, balance rules, and feature tier · Robo fee + features vs DIY fund and hybrid

Hybrid robo + human CFP

An automated portfolio service that includes scheduled calls with a credentialed human planner — automation plus judgment on call.

Automation plus occasional human judgment · Software manages; a planner handles judgment calls · Bundled advice tier plus investment costs · Balance rule and actual planner access · Hybrid tier vs robo + hourly planner

Wealth manager / private client

A private-client team coordinating investments, tax, estate, and lending for high-net-worth households — one quarterback for it all.

High-complexity households needing one coordinator · Team coordinates specialists; you approve strategy · Retainer or asset fee plus specialist costs · Private-client minimum and service fit · Private-client team vs independent specialist stack

Workplace / 401(k) advice service

Guidance built into your employer’s retirement plan covering contributions and fund choices — often already included in plan fees.

Retirement questions inside one employer plan · Plan service advises; you make the plan elections · Plan-bundled or participant-level charges · Plan eligibility and available service tier · Plan service vs robo or DIY fund

Financial coach / counselor (AFC)

A behavior-and-budget specialist who works your cash flow, debt, and money habits session by session — accountability, not portfolio advice.

Cash-flow, debt, and follow-through support · Coach builds accountability; you change the habits · Session/package price or eligible benefit · Scope, benefit eligibility, and availability · Coach vs nonprofit counselor or hourly planner

DIY + target-date fund

Managing your own money with one target-date fund that rebalances itself — a low-complexity baseline for comparing paid help.

Simple finances with strong DIY follow-through · Fund rebalances; you choose, fund, and stay invested · Fund and account expenses · Account menu, fund fit, and purchase rules · DIY fund vs robo or periodic hourly check

CPA / tax professional

Adjacent pros

A licensed tax professional who prepares returns and plans tax strategy — the specialist once income gets more complex than a W-2.

Tax work beyond a simple return · Tax pro prepares or plans; you supply records and decide · Return or planning fee tied to forms and scope · Jurisdiction, service scope, season, and capacity · Preparation-only vs proactive tax-planning scope

Estate planning attorney

Adjacent pros

A state-licensed lawyer who gives estate-planning legal advice and drafts wills, trusts, powers of attorney, and related documents.

State-specific documents and estate coordination · Attorney drafts; you complete the implementation · Legal fee tied to drafting and implementation scope · State license, matter fit, conflicts, and capacity · Drafting package vs advice + funding support

Insurance broker / agent

Adjacent pros

An agent who assesses and places life, disability, and umbrella coverage — with compensation often tied to the insurer or policy, so get the needs analysis first.

Coverage gaps that need carrier comparison · Agent shops and places; you validate the need and choose · Premium embeds insurer and producer compensation · State license, carrier panel, and underwriting · Broker quotes vs fee-only needs review

How these results work

Each option starts from curated 0–100 scores on cost, complexity handling, incentive alignment, and involvement fit, and your answers reshape those scores up or down.

The per-card breakdown shows exactly which answers moved each option; Access is scored separately from fit, so a great-fit option with a steep minimum stays visible instead of vanishing.

Scores are computed instantly in your browser. Your answers are saved to your account only if you sign in; otherwise they stay on this device.

Educational only — not investment advice or a recommendation of any firm or product. Verify the current written scope, all-in cost, conflicts, credential or registration record, and exit terms directly. Scores are computed in your browser; answers are saved to your account only if you sign in.